Made Lifestyle Collection LLC (MLCLLC) today announced that it has completed the acquisition of 100 percent of Nuevo Candles, a digitally-native home decor brand. The acquisition creates meaningful sales and profit upside opportunities for MLCLLC, including the opportunity to leverage Nuevo’s technology to continue to improve the MADE Lifestyle Collection and ARIA Candle Company customer shopping experience and accelerate the modernization of MADE’s digital platform. Nuevo Candles will serve as an important long-term growth vehicle for MLCLLC, generating an estimated 25% of profitable sales as an incubator and private label production house. Better together, Made Lifestyle Collection LLC will continue leading Chicago’s home decor category forward in a more tech-forward and sustainable way.
Chuck Holliday, Founder & Owner, Made Lifestyle Collection stated, “Nuevo Candles gives us a two for one opportunity – a technology-led, digital-first innovator in the home decor category and a highly efficient, growing and profitable standalone business model. In Nuevo, we have acquired a business that will help us deliver improved, elevated and differentiated experiences for MADE Lifestyle Collection and ARIA Candle Company customers. This acquisition will be a significant accelerant as we pivot toward modernizing the foundation of our company with technology at the forefront of everything we do. From a financial point of view, we firmly believe the standalone Nuevo Candles business as an incubator and private label production house can continue their sales growth at operating margin rates that are similar or accretive to the Made Lifestyle Collection LLC operating model. We view this acquisition as a win-win opportunity to drive long-term, sustainable value.”